B2B Thoughts

  • Advisors vs. Consultants: Don’t Get It Twisted

    Confused about the difference between business advisors and consultants? This article breaks down their distinct roles, when to hire each, and how they can work together to drive business growth. Learn how to leverage their strengths to scale your B2B SaaS company effectively!

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  • The Real Cost of Not Hiring Qualified Leaders

    Hiring underqualified leaders can lead to costly mistakes—lost revenue, high turnover, team dysfunction, and diminished investor confidence. Discover how to avoid these pitfalls and ensure your leadership team drives success with the right strategies for hiring, development, and maintaining a strong company culture.

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  • 2025 Financial Planning: The Year of Living Dangerously?

    2025 financial planning demands a balance between growth and caution. With economic volatility, talent shortages, and rapid technological advancements, companies must diversify revenue, manage risk, and stay flexible. Learn how to create a dynamic, resilient financial strategy that thrives amidst uncertainty.

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  • Why Your Sales Team Hates Your GTM Strategy (And How to Fix It)

    The piece discusses the common disconnect between leadership and sales teams regarding Go-To-Market (GTM) strategies. Key issues include strategies created in isolation, unrealistic goals, misaligned incentives, lack of resources, inconsistent messaging, and failure to recognize market differences. Solutions involve involving sales teams early, setting achievable goals, aligning incentives, providing necessary resources, and maintaining clear communication.

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  • Leadership in the Age of Remote Work: Managing from Afar

    In the age of remote work, leading a team you may never meet in person presents unique challenges. This article explores effective strategies for remote leadership, from communication and team cohesion to empathy and accountability, helping you manage your virtual team with confidence and success.

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  • Financial Forecasting: Crystal Balls Not Required

    Financial forecasting doesn’t require a crystal ball—just practical tips. This article breaks down revenue projections, expense management, and cash flow forecasting for B2B SaaS companies. Learn how to create accurate forecasts, avoid common pitfalls, and use the right tools to guide your business towards profitability.

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